Online store “Facebook Shops” launched
Published: 13:41 20 May 2020
Facebook had launched 'Shops' on both Facebook and Instagram in yesterday.
Mark Zuckerberg, the founder, chairman and CEO of Facebook, said the move was aimed at expanding the scope of online-based business activities.
Facebook Shops, which is free, will let businesses set up product listings on their Facebook Page, Instagram profile, Stories or in ads, the company announced. In the future, Facebook Shops will also allow businesses to sell products to customers through the chat features of WhatsApp, Messenger and Instagram Direct. They’ll also be able to tag products during Facebook and Instagram livestreams, so customers can click on the tags and be taken to a product ordering page.
“It’s one simple and consistent experience across this family of apps, which means it is easier for people,” Zuckerberg said in a live stream on Facebook. “That of course means there’ll be higher conversions and more sales for small businesses.”
“I think it is very important now,” Mark Zuckerberg said, “Because of the economic downturn that has started due to Coronavirus, many small businesses are going to be active in online to survive. Besides, everyone is being asked to stay at home now.”
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