Google shuts down AdSense on Android, iOS for web
Published: 13:19 16 July 2019
Google AdSense is the largest web advertising platform in existence, and its powered ads is seen on almost every website. AdSense lets publishers place advertising on their sites, check revenue generated and the likes. But now Google announced to shut them down which is favor of the mobile web app.
Google’s replacement will be for the web, with the company explicitly noting how mobile will be “an area where we continue to invest.” The current website will presumably become a Progressive Web App that can be easily pinned to homescreens and appear in the app launcher on Android.
In a blog post, the AdSense team wrote, “We will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”
According to Google, 70 percent of audiences consume content on mobile devices. Additionally, a third of site admins users AdSense from mobile devices. Google says that they’re ‘continuing to work on the mobile platform’ and that we can expect to see improvements to the AdSense mobile web interface ‘later this year’.
However, there is no mobile view for the web experience. That redesign never arrived on Android and iOS, with more advanced features for account management and ad set up always limited to the full site.
The AdSense team hints at a more interactive and possibly proactive experience for the service going forward. “Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention,” they wrote.
This shutdown of AdSense for Android and iOS will take place over the “coming months”, with a full shutdown coming by the end of this year. But it’s not surprising that mobile apps are going away, considering neither has been updated in over a year - last iOS update was in November 2017, and the last Android update was a month later.
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